Exploring the Opportunities for Canadian and Western Brands in China

Join us for an engaging and insightful event with Jacob Cooke is the Co-Founder and CEO of WPIC Marketing + Technologies as we delve into the growing popularity of Canadian and Western brands in the Chinese market. From large consumer giants like Lululemon and Canada Goose, to more niche brands in product categories like beauty, vitamins, babycare, and F&B, Canadian brands in China have enjoyed massive success—but also face a unique set of challenges. The session will explore the dynamics, opportunities, and difficulties faced by Canadian and Western consumer brands in China in the wake of Covid. It will also dive into China’s unique and dynamic e-commerce landscape. Businesses operating in the competitive Chinese market must understand these platforms, local market trends, brand strategy, and cultural preferences to succeed.

Jacob Cooke is the Co-Founder and CEO of WPIC Marketing + Technologies, a leading e-commerce and technology consultancy that drives growth for global brands in China, Japan, South Korea, and Southeast Asia. As CEO, Jacob is the driving force behind WPIC’s world-class data tools, e-commerce services, and artificial intelligence technology. Under his leadership, the firm has built out an expansive solution set covering data analytics, e-commerce activations and store management, brand strategy, creative campaigns, merchandising, warehousing, 3PL integrations, and more. Jacob has lived in Beijing since 2003 and is a regular contributor to international media on e-commerce, retail, and technology trends in China.